Qualtrics Launches Resident Feedback Tool

In the US, experience management specialist Qualtrics has launched a solution called Community Pulse, allowing state and local government departments to use technology to understand and respond to the experiences of their constituents.

SAP-majority owned Qualtrics provides solutions for clients to continually assess and improve what it defines as the four 'core experiences': CustomerXM, EmployeeXM, ProductXM and BrandXM. The new Community Pulse provides a way of gathering and acting on resident feedback, with the aim of helping government officials build more equitable, inclusive and welcoming communities. According to Qualtrics, the solution makes it easy for governments to understand how their residents are feeling when it comes to trust and satisfaction in their government; diversity, equity, inclusion and belonging (DEIB); and quality of life - as well as what drives these feelings. It then helps them to take action on what matters most to residents.

Sydney Heimbrock (pictured), Qualtrics' Chief Industry Advisor for Government, comments: 'Strong community engagement programs combine a culture of listening to residents, best program practices and accessible technology to meet people where they are. The Community Pulse solution was built for the government with industry-validated methodology and best practices. Building trust in government starts here with elevating citizen voices'.

Web site: www.qualtrics.com .