Extra Funds for Product Performance Data Analyst Upp

Upp, which connects Google Ads data with product performance data, has received an undisclosed amount of follow-on investment from Downing Ventures.

Founded in 2019, London-based Upp uses machine learning tech to deliver automated retail performance with performance insights, optimisations and improvements, allowing users to tracks rises and dips in performance in real time. The firm also runs forecast models, and recalculates and executes improvements 24/7 to help retailers reduce overspending and understand their products at the SKU level.

Downing Ventures first invested in Upp in 2016, and its Ventures Adviser Mike Kennedy says the new funds will help Upp scale towards a Series A and solidify its position in the market. Drew Smith (pictured), CEO of Upp, adds: 'We're delighted Downing Ventures decided to support us once again in this next round of funding. We've got ambitious plans to scale the business rapidly and expansively and this follow-on investment will contribute substantially towards this'.

Web site: www.upp.ai .