GroupSolver Adds AI-based Idea Pool Manager

San Diego-based MR startup GroupSolver has added a feature called 'Idea Pool Manager' to its survey platform, allowing users to converse with consumers and then receive a digestible summary of the data in real time.

GroupSolver combines machine learning and crowd intelligence to help decision-makers and researchers find insights that it says have traditionally remained hidden from online surveys or focus groups. The firm's technology allows for open-ended answers to be quantified, capturing natural language feedback from online consumers rather than offering precodes. Earlier this week, the firm raised $2.5m in a new funding round, for continued expansion of its survey platform and acceleration of its go-to-market strategy.

The new AI-based survey technology Idea Pool Manager (IPM) adapts as data is collected, to provide a summary of insights to researchers. As survey respondents answer an open-ended question by submitting their free-text answers, IPM learns the structure and granularity of the answers, and while doing so adapts and interprets respondents' language, grouping together answers that convey similar ideas. It then presents the most relevant respondent ideas to researchers, summarizing important answers from the data without being redundant, according to the firm.

CEO and co-founder Rasto Ivanic (pictured) comments: 'Researchers still play a big role in deciding which answers should be combined into themes or excluded from the insights. Our algorithm makes the process repeatable, predictable and quick'.

Web site: www.groupsolver.com .