UNLIMITED and Pablo Land £22m Cabinet Office Deal

UK-based agency group UNLIMITED and ad agency group Pablo have jointly won a £22m Cabinet Office contract, which will combine the former's Human Understanding Lab with the latter's creative expertise, to help deliver public service communications.

The two-year contract, which was managed by Crown Commercial Services, will see neuro, behavioural and data science provided by UNLIMITED's Human Understanding Lab: the Lab comprises a group of neuroscientists, research practitioners, trend analysts, data scientists and behavioural scientists who evaluate how people perceive and interpret the world around them. These services will be combined with Pablo's creative and strategic capabilities, and work will cover the Cabinet Office's GREAT programme, which focuses on encouraging international audiences to visit, study, trade, invest, live and work in the UK.

Harriet Knight, joint MD of Pablo London, said: 'To be able to use our creativity in partnership with the Cabinet Office to help people, the perception of Britain globally and support what matters is intoxicating'. Tim Bonnet, President of Unlimited, added: 'Our work will arguably be some of the most important communications in the UK and overseas, covering everything important to this country. Be it big brand-led campaigns or urgent informative messaging, we are delighted, now let's get to work'.

Web sites: www.unlimitedgroup.com and www.pablolondon.com .