QuestionPro and Cortico-X Link for CX Product Launches

US-based online survey software provider QuestionPro and experience-led transformation specialist Acquis Cortico-X have joined forces with the aim of creating up to three new customer experience products in the coming year.

Acquis Cortico-X, the experience transformation arm of boutique management consultancy Acquis Consulting Group, partners with clients and tech companies to drive digital transformation. Combined with Acquis' services to accelerate digital change, Cortico-X provides new experiences to both customers and employees through advisory services, as well as through the development and commercializing of new products. QuestionPro provides online surveys and research, and has a business unit focused solely on customer experience management.

The firms say that through their partnership, they will develop a suite of branded and white label products that integrate QuestionPro's tools and services for market intelligence and customer insight with Cortico-X's experience in converting insights into business transformation. Efforts are already underway to develop a customer journey-focused experience assessment and competitive benchmarking tool, as well as a product that enables an organization to continuously improve its experience function.

Sujay Saha, the President of Cortico-X, says that QuestionPro's CX platform, combined with the firm's research panels and sentiment analysis, produces 'remarkably rich datasets', serving as the foundation for any new product development or business transformation project. Vivek Bhaskaran, CEO Of QuestionPro, adds: 'In this digital world, it's possible to know exactly how your customers feel about you - and your competitors. Now more than ever, businesses must constantly listen and learn from their customers and the marketplace. We'll provide the listening, and Cortico-X will provide the learning.'

Web sites: www.questionpro.com and www.acquisconsulting.com .