Amobee and iD Social in Audience Targeting Partnership

In Australia, mobile ad targeting firm Amobee has partnered with social media marketing agency iD Social to enable advertisers to use new audience targeting insights within their paid social media campaigns.

Amobee unifies TV and digital to provide advertisers with advanced data management and media planning capabilities, as well as real-time market research and proprietary audience data. The partnership with iD Social allows advertisers to build and activate unified audience pools from second-party and third-party data sources, as well as measure and optimise campaigns across all advertising channels.

Ian Laurie, MD at iD Social, comments: 'Amobee's scalable audience extension and exclusion capabilities made them a natural partner for iD Social. A unified audience that helps optimise advertising results within social, is more important now than it has ever been'.

Web sites: www.amobee.com and www.idsocial.net .