New Funds for Marketing Data Platform Cordial

In the US, cross-channel marketing and data management platform Cordial has raised $50m in a Series C round of funding, which it will use to bolster its product offerings and expand its global presence.

Marketers using Cordial's platform can collect all their customer data in one place, and use it to build audience segments, discover trends and automate customer experiences at enterprise scale. Advanced messaging capabilities allow brands to communicate with customers in personalized ways across e-mail, SMS and apps.

The latest funding has been led by NewSpring and new investor ABS Capital, bringing the total raised to date to $85m. Cordial intends to use part of the investment to launch new platform enhancements that enable enterprise marketers to maximize the impact of each customer message, and transform how marketers activate data.

Jeremy Swift (pictured), CEO and co-founder, comments: 'Cordial gives marketers the technology and tools to use customer and business data for hyper-personalized messaging in real time, in one platform. This new capital allows us to create even more ways for enterprise marketers to deliver outsized value to their customers while continuing to transform our category'.

Web site: www.cordial.com .