Ookla Buys Telecoms Sector Analyst CellRebel

Mobile and broadband network intelligence firm Ookla has acquired analytics platform CellRebel, which helps network operators, their related service providers, and app developers better understand and improve customer experiences and network quality. Terms of the deal have not been disclosed.

Sweden-based CellRebel's technology delivers competitive intelligence, benchmarking capabilities, and subscriber behavior insights. The firm collects, analyzes and correlates large datasets and defines improvement actions with technology based on more than 100 billion daily data samples gathered from over 10,000 content/app providers, 800+ CDN/Cloud providers and 1+ billion Smartphones.

Ziff Davis-owned Ookla's enterprise solutions combine first-party crowdsourced data and scientifically controlled testing with tools that provide insights across a network's lifecycle and customer experience. Ookla says that with CellRebel, the two firms will bring enhanced consumer network experience insights to the global telecommunications marketplace. CellRebel also adds data visualization capabilities to support mobile network performance and optimization use cases, and a host of real-world consumer experience measurements to Ookla's portfolio.

Tibor Rathonyi (pictured), CellRebel's founder and CEO, comments: 'We are beyond thrilled to join Ookla and their mission of improving connectivity for everyone. Ookla's brand, technology, and presence in the market, combined with CellRebel's advanced analytics use cases, mass-scale network quality measurements, and user experience data, will position us with must-have solutions for any telecom company building the networks of both the present and the future.'

Web sites: www.ookla.com and www.cellrebel.com .