Infomedia Buys Stake in Monitoring Firm MediaCatch

In Denmark, media intelligence specialist Infomedia has acquired a 23% stake in media monitoring tech specialist MediaCatch, gaining access to both a Nordic and international market.

MediaCatch, which was co-founded by CTO, Filip Wallberg, CEO, Lars Damgaard Nielsen, CIAO, Anders Glent Buch, and CDO, Cæcilie Bach Kjærulf, provides AI-driven audio and visual media intelligence software, and its tech currently live scans more than 30 TV channels, over fifteen radio channels, and 650+ web media, Danish YouTube, and selected social media. The firm offers brand and media analyzes, as well as products such as sponsorship analytics, diversity analyzes, and media monitoring as software-as-a-service. In addition, the company has developed technologies related to logo, sound, speech, object, and facial recognition, as well as others that can detect humour, scenarios, and more.

The investment in MediaCatch follows Infomedia's previous acquisition of online news content monitoring tech firm Opoint in 2018, and the acquisition of the media monitoring company M-Brain in 2019. Infomedia says the latest deal will strengthen the monitoring of audio and video in its own media monitoring solution. Infomedia CEO Thomas Vejlemand (pictured) comments: 'With this investment, we will improve the quality of our solutions in Danish, Finnish, Norwegian and Swedish, and the main international languages can be added through the possibilities available via MediaCatch.'

Web sites: www.infomedia.dk and www.mediacatch.io .