Oncofocus Spins off MR Unit as Standalone Business

In India, strategy consulting firm Oncofocus Solutions has spun off its primary market research unit into a separate business within the group, called decodeMR.

Oncofocus delivers market intelligence services to companies operating in the oncology space, including access to oncologists and an analytical approach to delivering bespoke solutions across the product lifecycle. The unit now known as decodeMR offers qualitative services, focused on understanding physician concerns, prescription behaviour and unmet needs.

Ashish Shukla, CEO of Oncofocus, says the new branding will help establish decodeMR as a preferred qualitative research partner in the healthcare domain. Raja Mukesh Dokala (pictured), Director, decodeMR, adds: 'We are delighted that the primary research unit of Oncofocus has its own identity now. decodeMR strives for excellence, actively develops novel business solutions for the biopharma industry, and spreads awareness against various human ailments through its not-for-profit programs'.

Web sites: www.oncofocus.com and www.decodemr.com .