Veridooh Rolls Out DOOH Verification Solution in UK

Australian ad tech firm Veridooh has launched in the UK, as part of a wider plan to expand its digital out-of-home (DOOH) verification solution to new markets.

Veridooh's proprietary solution, SmartCreative, collects all the data needed to track, measure, and verify the performance of DOOH campaigns. Using the Veridooh dashboard, clients gain access to more than 300 metrics, including those related to location, plays, exposure time, and share of time. SmartCreative doesn't require integration with media owners, which means it can be used anywhere in the world.

As part of its UK launch, co-founder Mo Moubayed (pictured) has relocated to London. Moubayed comments: 'We're very excited to bring Veridooh's industry-leading solution, SmartCreative, to new markets after hearing advertisers and agencies ask for robust, independent verification for out-of-home advertising. Having independent verification means you can remove any doubt around the performance of digital out-of-home advertising, bringing it in line with the verification standards of other digital channels.'

The company, which recently raised AU$ 5m in a Series A funding round, is online at: www.veridooh.com .