Investment for Product Insights Firm Smarter Sorting

In the US, consumer product insights provider Smarter Sorting has raised $7m in a new round of investment, which it will use to further build out its team, digital products and data platform.

Smarter Sorting helps companies make, market and move consumer products. Its Product Intelligence Platform helps users gain product insights and identify how to best handle regulated consumer items across the supply chain to remain compliant, avoid fines and reduce their environmental impact. The company's proprietary technology can classify two million consumer products across 3,500+ data points and 150 million chemical compounds.

New funding comes from Regeneration VC, as an extension to the firm's recent $25m investment round led by G2 Venture Partners. Jacqueline Claudia (pictured), CEO of Smarter Sorting, says her firm is excited to work alongside Regeneration VC to help make, market and move consumer products more responsibly across the supply chain.

The firm, which is based in Boulder, Colo, Austin, Texas, and Los Angeles, is online at: www.smartersorting.com .