Audience Engagement Specialist Slickstream Acquired

Independent publisher site CafeMedia has acquired audience engagement specialist Slickstream from its former parent company, Hivepoint. Terms of the deal were not disclosed.

Slickstream helps users maximize web site visitor engagement, connect with their audiences, and encourage them to discover more of the content they want. The firm's Engagement Suite provides search and data-driven content recommendation tools that are optimized for increasing page views, time on site, and other key engagement metrics.

Following the deal, Slickstream joins the CafeMedia and AdThrive brands, which manage digital ad sales, technology and other services for more than 3,800 creators and independent publishers, who have a reach of more than 183 million monthly unique visitors in the US.

Evan Simeone (pictured), Chief Product Officer, CafeMedia, comments: 'Slickstream was the first-to-market engagement product available to independent publishers. It has continued to lead the market in offering premium products that engage readers and drive repeat traffic. We're excited to unlock these solutions for publishers and continue to build even more features on this platform'.

Web sites: www.cafemedia.com and www.slickstream.com .