Data Control App Pogo Raises $14.8m

Pogo, which helps consumers earn money from their data, has raised $14.8m in a round of funding for use in accelerating user growth, hiring new talent and developing new features.

Based in New York City, the firm provides an app which helps consumers save on their shopping and improve financial decisions, while getting paid for their data, rewarding users for every purchase they make. Based on the data users choose to link with the app, Pogo pushes recommendations they can act on - for instance, relating to bank fee refunds, prescription savings or personalized shopping offers. In addition, consumers can use the app to get paid for their data, and Pogo will find ways to help them aggregate it in one place for use in anonymous market research or personalized marketing initiatives.

Dom Wong (pictured), co-founder and CEO, comments: 'In a world where corporations are benefiting from your data without your knowledge, we believe that you deserve the tools to put your own data to work for your own benefit. Think of Pogo as your agent in today's digital world'.

The new investment includes seed funding of $12.3m, led by Josh Buckley of Buckley Ventures, and a previously unannounced $2.5m of pre-seed funds, with participation from Slow Ventures, Village Global, Harry Stebbings' 20VC, MrBeast's Night Ventures and a number of other investors including the CXOs of Stripe and Adobe.

Web site: www.joinpogo.com .