UX Research Firm AnswerLab Gets Growth Funds

In San Francisco, user experience (UX) research firm AnswerLab has raised an undisclosed sum of funding from media, entertainment and comms investor Shamrock Capital. The investment will drive the continued growth and expansion of AnswerLab's service and team.

Founded in 2004 by CEO Amy Buckner Chowdhry (pictured), AnswerLab offers research services in digital strategy, optimization and measurement across the product development lifecycle. With its suite of research methods, consulting services and engagement models, the company helps brands scale the impact and influence of their digital product development efforts.

In parallel with Shamrock's investment, AnswerLab is establishing a Board of Directors, which will include Buckner Chowdhry, as well as Shamrock Partner Laura Held and VP Alicia Zhu. Buckner Chowdhry comments: 'We believe the partnership with Shamrock will allow us to grow and expand to the next level. Shamrock's dedication to diversity, equity, and inclusion (DEI), including the firm's own internal initiatives and how we are building our new Board, made them an ideal partner for AnswerLab. We would only consider firms who could demonstrate a commitment to DEI through their actions and resulting impact'.

Web site: www.answerlab.com .