VideoAmp Debuts Second-by-Second Ad Measurement

In the US, ad measurement and optimization platform VideoAmp has released a solution called 'Second-by-Second Ads Viewership', offering actualized results with inputs from both Smart TV ACR and STB viewing data across more than 39 million homes.

VideoAmp's platform automates advertising workflows, deduplicates audiences across traditional TV, streaming video, digital media and walled gardens, and connects media exposures to an advertiser's sales. The new solution is an enhancement to the firm's ad measurement solution, and enables TV publishers and advertisers to use its commingled dataset to better assess advertiser performance and benchmark against program averages.

The firm says other in-market currency providers use average commercial viewing, which gives all commercials within a program the same rating. By contrast, its second-by-second measurement of each ad within a program or event shows how advertiser reach builds throughout a program, allowing advertisers to evaluate the performance of their specific commercial spots.

'Having a true breakdown of viewership during every second of a program is game changing' says CTO Tony Fagan (pictured). 'Being able to tell a unique story for each advertiser during a program and make use of the granular insights that have often been lost or overlooked, is a major step forward'.

Web site: www.videoamp.com .