NielsenIQ BASES Unveils 'Breakthrough' in Product Testing

NielsenIQ's new product research and innovation division BASES has launched a solution called Creative Product AI, describing it as a breakthrough in how products are tested, screened and optimized.

The new solution was built using more than 100 models and algorithms, creating an artificial intelligence (AI) engine that is able to predict performance and identify new ways to optimize products. It was trained using dedicated consumer testing in 35 countries, assessing over 11,000 in-market products to capture consumer liking, sensory profiles, and demographic data.

Creative Product AI optimization studies can be run on as few as twenty samples per product tested, and optimizations can be run for individual products in up to 35 countries. Additionally, NielsenIQ continues to train the solution, with new products added to the AI engine weekly.

Chris Sinclair (pictured), Global Head of Product Optimization at NielsenIQ BASES, claims that the new product is the 'biggest advancement in product development in over 60 years', adding: 'Our clients are discovering new creative ways to improve product formulations that previous research could not. It's a smarter, agile, cost-efficient, and creative approach to making product formulations that delight consumers.'

Web site: www.nielseniq.com .