Kantar Launches NZ Sustainable Transformation Practice

Kantar has launched its Sustainable Transformation Practice in New Zealand, led by Executive Director Jason Cate.

Kantar's global Sustainable Transformation Practice focuses on marrying clients' sustainability initiatives to the needs/behaviour of the consumers they serve. The practice helps companies identify their consumers' key values and sector-specific expectations about sustainability, and understand what issues clients should address around factors such as brand, vision and stakeholder interest. Kantar then provides insight into the barriers to sustainable behaviour, and enables organisations to anticipate sustainability issues that will impact their sector.

The new NZ practice will support clients with evidence-based advice, using consumer data from 80 countries around the world, including just about any economy that could be of interest to New Zealand exporters. Cate claims that nearly 100% of the CEOs of the world's largest companies believe sustainability is critical to their companies' future success, but the challenge is moving from ambition to action. Chief Client Officer Sarah Bolger adds that in the firm's last Better Futures Report, Kiwis said it was 'too much effort to be sustainable', with the main barriers being time, money and effort.

New Zealand and Australia MD Jon Foged adds: 'Both Jason and Sarah have a long history in driving positive outcomes in the sustainability space for our clients. Leveraging their leadership, passion and expertise combined by our powerful global Kantar sustainability network will facilitate momentum in this incredibly important sector'.

Web site: www.kantar.com .