PayNearMe Debuts Behavior-based Insights Solutions

In the US, billing and payments platform PayNearMe has launched a suite of analytics solutions called PayNearMe Insights, providing payments and consumer behavior data to help clients understand the health of their business, predict outcomes, and adapt payments strategies.

PayNearMe accommodates the major digital payment types and channels - including cards, ACH, Apple Pay, Google Pay, PayPal and Venmo - in a single platform. The new Insights suite has been developed to enable billers and gaming operators to measure and benchmark their payments data with aggregate industry data, track payment and consumer trends as they unfold in their market or location, and predict the impact on their business.

Users can also connect with third-party data partners, bringing in external data to help them adapt their payments strategies. The firm says this approach provides the necessary structure for using consumer behavior data in predictive modeling and machine learning, and analyzing patterns in data sets to help forecast customer payment behavior.

As well as the suite's dashboard capabilities, billers and gaming operators can ingest and segment data in near real time, allowing them to examine consumer behavior from different perspectives and identify opportunities to improve the user experience. Chief Product Officer John Minor (pictured) says payments and consumer behavior data have not, until now, been easily accessible to learn from and drive operational improvements. 'With PayNearMe Insights, our clients will be able to access a treasure trove of actionable data and use it to make better informed decisions'.

Web site: www.paynearme.com .