Hamish Asser Joins Truth to Focus on Quant Offer

London-based strategic insight agency Truth Consulting has appointed former Yonder director Hamish Asser as Senior Director, to help grow the company's quant offer and capabilities.

The company, which also has offices in Germany and South Africa, focuses on brand, innovation, audience and business strategy, and is now the insight and research division of Instinctif Partners, an EMEA business communications consultancy. Asser (pictured) joins from Yonder Consulting (previously Populus), where he spent the past five years as Senior Director of Brand & Communications Research. Earlier in his career, Asser worked for Kantar Millward Brown in Australia, and for Future Thinking (now part of Savanta) and Ipsos.

Commenting on the appointment, Head of Truth Leanne Tomasevic said: 'It is wonderful to welcome Hamish to our growing team of Truthers. Hamish brings vast experience across multiple sectors including finance, technology, transport, and environment which no doubt will prove to be a huge asset to our expanding portfolio of clients'.

Web sites: www.truth.ms and www.instinctif.com .