Car Marketing Data Firm AutoLeadStar Raises $40m

Digital customer data and experience platform AutoLeadStar has raised $40m in a round of growth funding, which it will use to expand its investment in technology.

US and Israel-based AutoLeadStar offers auto dealerships and manufactures AI-powered marketing automation technology, powered by a customer data and experience platform, to enable personalized marketing, digital commerce and consumer engagement. With the firm's 'Connect' solution, car dealerships can convert qualified leads by providing a personalized shopping experience for their web site visitors.

New funding has been led by Riverwood Capital, with the participation of existing investors, including PICO Venture Partners, Target Global and Aleph. AutoLeadStar co-founder and CEO Aharon Horwitz (pictured) comments: 'We are excited to partner with Riverwood Capital to double down on and expand our investment in the technology we can provide for auto retailers. Car dealerships are massive drivers of economic growth and value in communities, and especially given the current economic climate, we are proud to be helping dealerships succeed in the digital era'.

Web site: www.autoleadstar.com .