SurveyMonkey Adds Price Optimization Solution

In the US, experience management group Momentive has launched a solution for its SurveyMonkey platform, which it says will help product managers, marketers, insights professionals, pricing managers and other professionals determine the optimal price point of a product in hours.

Momentive provides online subscription-based tools through which individuals can create surveys, collect responses and analyze results, along with an Enterprise version for companies. Its GetFeedback division offers software to help companies understand and improve their customer experience.

The new SurveyMonkey Price Optimization solution features in-product guidance for both the survey creation and analysis stages, and then delivers real-time results. With built-in Van Westendorp 'Price Sensitivity Meter' methodology, the solution enables anyone to run price optimization research, with support to help users identify a product's optimal price points and acceptable price range based on target audience feedback.

Users can deploy a survey in hours, and tap into a built-in global panel to view responses in real time. Proprietary data through the SurveyMonkey Audience panel allows users to reach more than 175 million people in over 130 countries, including B2B and niche audiences. SVP Product Management Samuel Bakouch (pictured) comments: 'This solution puts the insights that matter into the hands of product managers, product marketers, founders, and more to set the price for new product launches, adjust the price of existing products, and prioritize new features based on audience feedback'.

Web site: www.momentive.ai .