Sprinklr CXM and Salesforce CRM Move Closer

Customer experience management specialist Sprinklr has extended its partnership with Salesforce, promising clients a more complete view of their customers.

Sprinklr describes itself as 'the first unified CXM platform for the enterprise', capturing massive amounts of structured and unstructured data from customer engagements on more than thirty channels. Two months ago the firm announced revenue up 27% to $150.6m in the quarter ending July 31st - it is now valued at just over $3bn.

The deal promises clients the ability to combine this CXM offering with Salesforce's CRM suite in one place, allowing them to build social media and customer contact analysis more effectively into their marketing, product development and customer care; and will also cater for customers of the soon-to-be-shuttered Salesforce Social Studio, who can now manage their social media presence via Sprinklr's Unified-CXM.

The firms have already been working together for around five years.

Amy Gorman (pictured), VP of Independent Software Vendor Sales at Salesforce, said in a statement: 'Connecting with customers across the digital platforms they choose is critical for businesses digitally transforming. We are thrilled to be working with Sprinklr to help companies create a truly unified view of their customers'.

Web sites: www.sprinklr.com and www.salesforce.com .