Nature Names First People and Culture Director

Australia-based strategic insights consultancy Nature has hired long-time ad agency exec Trudi Sampola for the newly created role of Director - People and Culture.

The firm, which has offices in Melbourne and Sydney, offers a wide range of methodologies for segmentation, brand and communication, pricing, conjoint and customer value studies. Sampola (pictured) joins working at UK and Australia-based media and ad agencies. Most recently she was Head of People at HERO, before which she held roles at Naked, in London; and OMD, Ikon, CHE Proximity and Carsales in Australia.

Sampola will now be responsible for leading the evolution of Nature's employee experience strategy. She reports to Partner and Melbourne MD Justin Connally, who comments: 'We're excited to have someone of Trudi's calibre join the business, rounding out our 2022 focus on our people and helping us commit ourselves fully to making Nature the best it can be in 2023. Trudi's new role highlights the recent transformation of our business and will help build out a great end-to-end experience for all our people'.

Web site: www.natureresearch.com.au .