IPG Health's SOLVE(D) Expands to Europe

IPG Health's US-based data, analytics and media company SOLVE(D) has been rolled out across the UK, Germany, France and Spain, to provide omnichannel offerings and capabilities to support and complement the network's agencies and clients in the region.

SOLVE(D) focuses on delivering personalized omnichannel experiences to drive connections between brands and audiences (HCPs, patients, and payers). The agency's European expansion is designed to support growth and client demand for data-driven marketing solutions with a combination of media, data science, analytics, technology and consulting.

Michael Le Brocq (pictured) has joined in London as EVP and MD, having most recently served as EVP and Head of Planning at FCB Health Europe, and previously as Chief Strategy Officer McCann Health London. In his new role, Le Brocq will lead SOLVE(D) in Europe, while reporting into the SOLVE(D) main office in the US.

Commenting on the roll out, Le Brocq said: 'By bringing SOLVE(D)'s unique expertise and experience to brands, we can address a current disconnect between pharmaceutical marketing and healthcare professionals. In an increasingly convoluted and complex world, our multi-disciplinary team works with IPG Health agencies and clients to create solutions that are engaging at every touchpoint to drive deeper engagement.'

Web sites: www.ipghealth.com and www.solved.health .