Engagement Platform MessageGears Raises $62m

In the US, customer engagement platform MessageGears has raised $62m in a growth financing round, which it will use to expand its tech platform - with an emphasis on bolstering its mobile channel capabilities; grow its global presence; and explore acquisitions.

MessageGears' platform enables enterprise marketers to use zero- and first-party data to engage with their customers in personalized ways across e-mail, SMS, and other channels. The firm provides advanced customer segmentation and message personalization through direct data access and platform capabilities, to help marketers deliver what it calls 'compelling customer experiences' at massive scale.

New funding was led by Long Ridge Equity Partners, with participation from Argentum Group and Atlanta Ventures, bringing the total raised to date to $80m. Roger Barnette (pictured), CEO of MessageGears, comments: 'Over the next few years, we are going to see a continuing wave of enterprise B2C brands investing in moving their first-party customer data to a modern data warehouse. MessageGears is the only platform that can help those marketers capitalize on that investment and fully use their data in their customer engagement programs. This funding will help us bring our vision and platform to benefit more global brands.'

Web site: www.messagegears.com .