MrWeb Launches RAIDAR Real-Time Industry Ranking

Today we're launching RAIDAR. Like an industry top 30 companies list, but instead of publishing it once a year, we'll update it every day based on yesterday's DRNO stories and other company data; show our workings; include companies never before considered; and allow sorting by a long list of criteria.

RAIDAR stands for Real-time Analytics, Insight and Data Activity Rankings. Please note that like any other top companies ranking, it's compiled on a 'best efforts' basis and contains estimates and some outright guesses (see below). However, we believe it's the most comprehensive, open, up-to-date and flexible ranking ever seen in the sector:

Comprehensive: RAIDAR aims to include every relevant business we can find, not just those that self-identify as researchers or those traditionally included in such rankings. The second 'A' in RAIDAR is key: where a significant proportion of a company's work is in qualifying areas, but not all, the ranking attempts to put figures on how much of its revenue comes from insights / analytics activities and how many of its staff are focused on this kind of work.

Up-to-date and flexible: RAIDAR will reflect what happened in the sector yesterday, as seen in articles on DRNO. In the case of current and planned M&A activity you'll be able to select whether you want this included in the calculations or excluded - in other words, 'Show me how the table will look once/if the NielsenIQ - GfK merger is finalised' - and so on. Note that these aspects will be fully functional in January - the initial benchmark table published today is slightly less up-to-date and with fewer sort options.

Open: It's not an exact science, but we're open about reasons for inclusion or exclusion of companies and of their individual divisions. By hovering over a company name you can access our comments and reasoning - and by hovering over a revenue figure, you can see the basis of our calculations used to arrive at that. We'll tell you whether it's a publicly available figure (P); our own confident estimate (E); a 'guesstimate' with some reasonable grounds for thinking it's close (GE); or a real guess (G) - included where we can't find a figure but feel a company should definitely be in there in about this position.

Evolving: The database that feeds this table currently includes just over 200 firms, and these will be added into the sortable RAIDAR rankings a few at a time, as we continue to sift through the available data. For the moment, they are already more accurate and more up-to-date than other rankings you may have viewed: but they will change, significantly, as new and previously unconsidered firms are added in.

Please note: As of December 2022, RAIDAR is fresh out of the box and will have plenty of errors and omissions - we're launching it because a) it's never going to be perfect as many of these figures are always going to be debatable, but b) we think it's reached the point where it adds significantly to what's out there in the sector. NOTE that the figures will build in November and December DRNO updates in the next month or so, and that a large number of other firms are being assessed for inclusion. We hope to have 50 or 60 companies in it by the end of Q1 2023. Please send comments and suggestions to raidar@mrweb.com , either on the service as a whole or on particular figures: if you know something's wrong or just think you have a better source / estimate we'd love to hear from you. If you're a b2b research firm and would like to chip in regularly, ie contribute to the compilation of the rankings, get in touch. Ditto if you'd like to sponsor RAIDAR, from £600 / $800 a month.


WHAT'S IN AND WHAT'S OUT?

Included: full service and ops MR companies (including panels and sampling), the research and analytics functions of management consultancies, MR and business data analytics and presentation software and platforms, market reports firms, passive data collectors / analysts, behavioural scientists, social media analysts / analysis software.

Excluded: financial sector analysts, pure marketing functions, list providers (marketing / sales functions), credit checking and consumer credit profiling agencies, loyalty schemes, clinical trials activities, other scientific research and analysis unassociated with market understanding or business process improvement.

Note that from February 2023 a specific top 30 (by latest annual revenue) will be published at the beginning of each month, and on the basis of this companies can license use of a button giving their RAIDAR ranking. More details of how this works and how much it costs will appear in DRNO in January.

Here it is

We hope you like it as much as we do! Please do let us know on raidar@mrweb.com .


Nick Thomas