New Brand ID for Flourishing Simon-Kucher

German-based pricing analyst Simon-Kucher has announced revenue of EUR 534.9m for 2022, up 21% year-on-year. The company has also unveiled a new brand identity based around 'Unlocking better growth'.

Simon-Kucher now employs more than 2,000 people in 30 countries, and promises clients it will 'optimize every lever of their commercial strategy' - including product, price, innovation, marketing and sales - based on deep insights into what customers want and value. All sectors contributed to its strong growth last year, with two especially prominent: Technology, Media & Telecom; and Industrials and Financial Services. North America continues to be its fastest-growing region.

During the year, the firm appointed 35 new Partners across sixteen countries, bringing the total to 190 Partners worldwide; and launched offices in three new countries. The latest opening are in Seoul and Johannesburg, while an office in Mumbai will open soon.

Co-CEO Mark Billige comments: 'The next chapter of our story is based on a very clear insight into something that is at the core of everything we do and something every company is challenged with globally: growth. To put it simply, our vision is to be known as the world's leading growth specialist'.

Billige says the company, which has grown consistently for more than three decades, is renowned for its pricing expertise, which remains a core offering, but notes: 'clients have looked for a more holistic approach for several years. We are increasingly advising them on optimizing every lever of their commercial strategy to drive growth - increasing their long-term sales, value, and profit'.

Web site: www.simon-kucher.com .