Holden Launches Asia Physician Panel Association

China-based fieldwork and research agency Holden Healthcare has established a partnership alliance called the Asia Physician Panel Association (APPA), aiming to enhance physician panel access across APAC, inclusive of difficult to access markets.

Holden's range of research services and methodologies is fueled by a proprietary panel of more than 250,000 qualified healthcare professionals spanning fourteen Asian markets - including China, Korea, Thailand and India. The launch of the APPA extends last year's partnership between Holden and Japanese healthcare researcher Seed Planning, designed to enhance physician panel access across hard-to-reach markets in Asia Pacific.

Taiwan's The Owl Consultant Company is to join the APPA, and will work with Holden in mainland China and Hong Kong, and Seed in Japan, to share the local expertise of each company. The alliance will provide dedicated local project management teams, to help clients navigate complex local regulations and business compliance, resulting from regional disparity in healthcare infrastructure and services.

Jeff Kelsch (pictured), Managing Partner and Head of US Operations at Holden Healthcare, comments: 'We believe that this alliance will be momentous and give us a significant advantage in the most important markets of Asia. We anticipate a seamless delivery in providing easy and less expensive services, along with the local guidance and assurance of the Japan, China, Hong Kong and Taiwan markets, all at our same high-quality standards'.

Web sites: www.holdendata.com and www.appa360.com .