Partners Aim to Integrate itracks and NVivo

Qual data collection software firm itracks has partnered with Lumivero, the developers of qual data analysis software NVivo, aimed at streamlining the qual research process and bringing the two parts more seamlessly together.

Long-term, the partners aim to fully integrate their software solutions and remove the need for data downloads and uploads. In the shorter term, promised benefits include an improved research experience through 'effortless focus group organization'; secure collection from hard-to-reach groups; collaborative webinars, articles, and other educational materials covering the area; and phased forthcoming releases of new versions of both products to further improve compatibility and help qual researchers optimize their use of online tools.

Itracks' key products include Realtime for conducting focus groups and interviews, Board for asynchronous discussion boards, and GO for managing online qualitative projects in one secure, central location.

Gareth Morrison (pictured), CEO of Lumivero comments: 'By partnering with the industry's most advanced focus group and interview software, we have a fantastic opportunity to bridge the gap between qualitative data collection and analysis. This collaboration... will help streamline the qualitative research process and allow users more time to ask complex questions of their data'.

Garnette Weber, itracks CEO and co-founder, comments: 'We're thrilled to be partnering with such established leaders in the world of qualitative research software. We're proud of the innovations we've brought to the industry in terms of conducting focus groups, interviews, and online discussion boards, but we know that data collection is only half the story. To be synching up with a product that has such powerful capabilities to interpret that data is going to help the researchers we work with get much closer to realizing the full potential of online qual'.

Web sites: www.lumivero.com and www.itracks.com .