Pre-seed Funds for TikTok Analyst Exolyt

In Finland, AI-based TikTok analytics and insights solution Exolyt has raised EUR 450k in a pre-seed funding round, which it will use to scale its analytics features for business end-users and expand its sales and marketing initiatives.

Helsinki-based Exolyt offers analytics on short videos for social media channels, with a current focus on TikTok. The solution, which is able to interpret user behaviour, has been built for consumer brands, marketing agencies, product developers, and research service providers, with features that allow clients to track, monitor, and uncover insights.

New funding comes from Trado Capital and Founder's Edge. Henri Malkki (pictured), CEO and co-founder of Exolyt, explains: 'As the TikTok market grows exponentially, we recognised the absence of tools that can provide holistic, actionable insights for companies. So, Exolyt focuses on providing higher value KPIs, with not only data-driven performance monitoring, but also intelligent social media listening and intuitive insights that can disrupt modern approaches to social media strategy and consumer marketing.'

Web site: www.exolyt.com .