Leger Integrates Ressac to Form Leger DGTL

Canadian polling, MR and strategy provider Leger has launched a research-driven digital performance agency called Leger DGTL, integrating its performance measurement agency Ressac in the process.

Acquired by Leger in 2021, the company previously known as Ressac offered a range of research-related capabilities including multivariate testing, audience management, market analysis and business model strategy. The new Leger DGTL business will provide performance marketing, digital business consulting, content creation and strategy, social media management, analytics and influencer marketing; and will make market research on digital business sectors available to its clients and the public on an annual basis.

The team that made up Ressac is now completely integrated into Leger DGTL, with the firm's former President and Partner Pablo Stevenson (pictured) now holding the same title at Leger DGTL. Stevenson comments: 'The full integration with Leger allows us to have access to strategic information that goes far beyond what is available on digital platforms. On the front end, all our recommendations are supported by research, and in addition, we can survey Canadians and Americans before, during and after a campaign to measure its impact on awareness, perceptions, behaviour and more. In short, Leger DGTL embodies the best that digital technology has to offer, powered by research'.

Web sites: www.leger360.com and www.legerdgtl.com .