Comscore Extends 48-Hour TV Reporting

Comscore has expanded the 'Pulse' feature within its TV measurement solution, to provide clients with 48-hour TV measurement nationally, as well as in all 210 US media markets.

Comscore claims it is currently the only company to deliver 48-hour post air data in all 210 markets, allowing the media industry to perform in-flight optimization for all campaigns for brands, agencies and sell-side partners. As with Comscore TV's singular methodology across all markets, Pulse is built from the zip code level up, with the same passively collected return path data and coverage levels that account for an average of 1 in 3 US households.

Chief Revenue Officer Carol Hinnant (pictured) comments: 'Our measurement is now the only solution to report viewing in 48 hours for every local TV market, and nationally with the same single source methodology regardless of the market. This advancement allows the industry to make faster programming and advertising decisions with confidence'.

Web site: www.comscore.com .