Merged Echobot and Leadfeeder Renamed Dealfront

European sales intelligence provider Echobot and web visitor intelligence tool Leadfeeder will now operate under the name Dealfront, following the merger of the two firms' teams and products last year.

Headquartered in Germany, Echobot offers a proprietary data platform using AI and machine learning to help businesses refine their target audience, generate more B2B prospects, close new sales and boost revenues; while Helsinki-based Leadfeeder delivers B2B intent data to identify web site visitors and track onsite activity. Last summer, private equity firm Great Hill Partners invested EUR 180m to support the merger of the two companies.

The Dealfront business has now launched its EU-native and AI-powered go-to-market (GTM) platform, combining sales and marketing intelligence with lead generation, B2B advertising and web tracking. Bastian Karweg, CEO of Dealfront and founder of Echobot, says the business delivers localized data, applications, and familiarity with European compliance standards, regulations, culture, languages and practices, to enable users to understand the nuances of any European country or region - no matter where their business is based.

Pekka Koskinen (pictured), Chief Product Officer of Dealfront and Leadfeeder founder, adds: 'Our platform of data and applications shows you the best way to engage your ICPs (ideal customer profiles) in a localized way that's effective in whatever country you're in, in whatever region you're targeting. Because we're on the inside and speak the language, we're working with live intelligence on your ideal buyers. Nothing gets lost in translation, nothing gets misunderstood, and nothing is outdated'.

Web site: www.dealfront.com .