Fors Marsh Buys Social Impact Agency Brunet-Garcia

Behavioral science-focused social research agency Fors Marsh has acquired full service social impact marketing firm Brunet-García. Terms of the deal have not been disclosed.

Founded 20 years ago by Diane and Jorge Brunet-García (pictured), Florida-based Brunet-García (B|G) uses qual and quant techniques to develop multicultural marketing strategies and social impact programs for government agencies, non-profits, foundations and brands - with a focus on giving a voice to underrepresented communities. Recent campaigns having included communicating on issues related to the opioid overdose epidemic, COVID-19, HIV and other health and safety issues for several federal and Florida state agencies.

The business now joins Fors Marsh, whose team of around 420 researchers, advisors and communicators uses behavioral science to improve public health and well-being, promote public service and increase civic engagement.

Ben Garthwaite, CEO of Fors Marsh, comments: 'B|G will augment our creative and outreach capabilities and provide deep expertise in multicultural marketing and communications. Fors Marsh's research-driven experience, combined with Brunet-García's creative talent, creates an unmatched portfolio of services to help a wider range of federal and state organizations and, in turn, continue our joint mission of improving Americans' lives'.

Web sites: www.forsmarsh.com and www.brunetgarcia.com .