Lifecyle Marketing Firm Customer Portfolios Acquired

In the US, data-driven marketing company Stirista has acquired lifecycle marketing tech firm Customer Portfolios, for an undisclosed sum.

Customer Portfolios was founded in 2001 by Augie MacCurrach and Nick Godfrey (pictured). The firm's proprietary Lifecyle Marketing platform focuses on encouraging brand customers to move through their journey and become 'best customers', using a data-driven approach powered by an understanding of customer segments, their future value, the next best product offer, discount, timing, and how much to invest by customer segment and marketing channel.

According to Stirista, the takeover enhances its own customer acquisition marketing solutions with the addition of lifecycle marketing insights focused on growth and retention. As part of the deal, Customer Portfolios' platform and its more than twenty employees will be integrated into the Stirista business during the next three to six months.

Stirista CEO Ajay Gupta comments: 'The Customer Portfolios team's expertise in strategic lifecycle marketing will enable us to enhance our suite of data-driven marketing solutions for our customers, beginning with first party data and insights through the execution of optimized omnichannel campaigns'.

Web sites: www.stirista.com and www.customerportfolios.com .