Inlight Launches Digital Experience Benchmark

Australia agency Inlight has launched a service called the Digital Experience Benchmark, to help companies evaluate user experience of a digital product or service against best practice guidelines and heuristics.

The new service uses an evaluation framework covering aspects including ease of use, visual design, process efficiency, error prevention and clarity of language. It is designed to help businesses optimise their digital assets - from identifying ways to increase conversion to recommendations on how to make it easier for users to navigate a digital journey.

Harley Donaldson (pictured), Strategy and Design Director, comments: 'Digital products and services require continuous assessment to make sure they are delivering optimal results. Our Digital Experience Benchmark is a cost-effective way for businesses to identify where improvements can be made that can drive direct impact to their business objectives'.

Web site: www.inlight.com.au .