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DoubleClick Appointment
DoubleClick Inc. has appointed Keith Jones, formerly Head of European Sales & Marketing Solutions at D&B, as MD of its Abacus Europe subsidiary, a transactional database manager and publisher of MR reports.
Jones has more than 15 years of data analytics experience from the b2b sector, and will be tasked with supporting the business in the UK and Germany as well as the newly opened French operations. In his role at D&B, he led the business focusing on developing knowledge-based data analytical services in the UK, France, Germany, Spain, Italy, Benelux and Scandinavia.
In the mid 1990's, Jones founded Risk & Opportunity Intelligence Ltd, an independent data analytics business focusing on business growth and portfolio risk analysis in the financial services industry. In 1997, the business was taken over by D&B and became a key part of its sales and marketing function.
He will be based at Abacus' London office and will report into its President, Brian Rainey. The company's web site is at www.abacus-direct.com
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