Funds for Employee Crowdsourcing Insights Firm Groopit

US-based Groopit, which helps clients crowdsource insights from employees, has raised $3.5m in a seed funding round, which it will use for continued product innovation.

Co-founded in 2018 by Tammy Savage and John Vert (pictured), Groopit enables front-line employees to share real-time data to highlight issues, and clients gather these quantitative employee insights to help improve the customer experience. The firm's software also integrates with existing enterprise systems, including Microsoft Teams, Slack and Salesforce, so users can gain real-time insights into what is happening across their extended teams.

New funding was led by WestRiver Group with continued participation from existing investors Cercano Management, Tapas Capital, Cascade Seed Fund and others. Anthony Bontranger, MD at WestRiver Group, comments: 'Groopit leverages the wisdom of the crowd - where the crowd is most active in Slack, Microsoft Teams, Salesforce, or on their mobile devices - to capture and deliver actionable insights and empower everyone to make better, faster, more customer-centric decisions. The company is well positioned to disrupt the $30 billion collaboration software market with its unique approach to crowdsolving'.

Web site: www.groopit.co .