Farrar Named First SVP Corporate Innovation at Burke

US research and training company Burke, Inc. has promoted Thania Farrar to the role of Senior Vice President, Corporate Innovation.

Employee-owned Burke uses research methodologies, analytical techniques and technology to support clients across all major industry sectors; and also provides MR and consumer insights education through The Burke Institute. Farrar (pictured) joined the company in 2010, and most recently served as SVP, Client Services. Before this, she spent more than six years at TNS, latterly as VP, Director responsible for managing a multi-million-dollar Client Service team; having earlier worked for Burke, Inc. as an Account Manager.

In her new role, Farrar will lead Burke's innovation efforts aimed at the continuous development of solutions to help clients meet their business goals. The solutions will span the marketing cycle, from white space exploration through brand and customer experience measurement and management. In addition, she will help teams monitor and evaluate new frameworks, approaches, and techniques.

Jamie Baker-Prewitt, Chief Research Officer, comments: 'We are delighted to have Thania lead our Corporate Innovation efforts. With Thania in this role, Burke will remain at the forefront of our industry through our thought leadership, consultative acumen, and the comprehensive perspective we bring to our clients. Thania's professional discipline and unparalleled client focus are hallmarks of her success, and I look forward to her many accomplishments in this new role.'

Web site: www.burke.com .