Ad Agency Leith Sets Up Standalone MR Offer

In the UK, Edinburgh and Manchester-based ad agency Leith has launched a standalone full-service market research capability, led by Paul Drawbridge in the newly created role of Research Director.

Leith has launched the capability, to offer clients full end-to-end MR - from initial concept and commissioning through to analysing and interpreting data into actionable insights. Clients can either embed this offer as part of the wider creative process, or commission a standalone piece of research.

Drawbridge (pictured) will join the new practice after co-founding social research agency Ordinary Differences, and Africa-based research agency Be Forward. Victoria Milne, Head of Strategy, Leith comments: 'Having a pure-play research practice embedded within the agency enables us to stay at the forefront of intelligence gathering; increasing efficiencies for clients and enabling them to benefit from our deep expertise in multiple sectors, ultimately resulting in more insightful and effective results.'

Web site: www.leith.co.uk .