Prophet and PeakMetrics Target 'Disinformation'

Marcoms group Stagwell has announced that its PR sector predictive AI platform Prophet has partnered with media intelligence platform PeakMetrics to enable clients to counter the threat of online 'disinformation' and 'misinformation'.

PeakMetrics extracts insights from millions of unstructured datasets, identifying and analyzing emerging narratives across the digital landscape, and PRophet customers will now get access to this. The firms say this capability will enable brands, organizations and governments to counter coordinated misinformation and disinformation campaigns that could potentially tarnish their reputations.

With the integration of PeakMetrics, PRophet's customers can monitor real-time conversations across a wide range of channels, including platforms like TikTok, Reddit and podcasts, as well as traditional media outlets. Using proprietary filtering tools, customers can customize their information streams, pinpoint emerging trends at their inception, and focus on relevant discourse.

Andrew Meranus, EVP of Sales at Prophet, says the partnership enables clients to stay one step ahead of 'bad actors', protect their reputation and maintain the trust of critical stakeholders. Nick Loui, CEO of PeakMetrics, adds: 'Our partnership reflects our shared vision of providing organizations with the necessary tools to proactively identify emerging online narratives, counter disinformation and safeguard reputations'.

Web sites: www.stagwellglobal.com , www.prprophet.ai and www.peakmetrics.com .