Loyalty Platform Capillary Raises $45m Expansion Fund

Loyalty management and customer engagement tech business Capillary Technologies has raised $45m in a Series D round of funding, which it will use to expand its footprint in North America and Europe, and to pursue 'strategic acquisitions'.

Capillary Technologies offers a customer loyalty platform that provides a view of consumers, and cross-channel strategies that deliver a real-time omnichannel, personalized experience for customers. The company powers more than 100 loyalty programs, across over 30 countries - working with brands such as PUMA, Shell, and Marks & Spencer - and each year, reaches over a billion consumers and processes five billion transactions.

New funding comes from a consortium of investors - Avataar Ventures along with its LPs (Pantheon, 57Stars, and Unigestion), Filter Capital, and Innoven Capital. Commenting on the news, Capillary Technologies founder and MD Aneesh Reddy (pictured) said: 'I am grateful for the support of all the investors we've had till now and I am pleased to welcome new investors onboard. Commitment from marquee investors, along from existing investors, is a testament to the value Capillary Technologies has created in the loyalty domain.'

The company, which has a presence across the US, India, the Middle East, and Asia, is online at: www.capillarytech.com .