Brightcove Launches Ad Insights Capability

In the US, online video platform Brightcove has launched a solution called 'Ad Insights', to help media companies understand the correlation between ad intensity, viewer engagement and tolerance across dimensions, including players, devices, regions and content.

Brightcove creates streaming technology solutions to connect companies and their audiences across devices and locations. Using advanced machine learning models and proprietary metrics, the new Ad Insights solution will provide customers with analytics and insights to portray viewer tolerance for ads, enabling them to optimize their ad load without disrupting the audience experience.

The firm says by receiving a 'complete picture' of their ad performance, users can make informed ad frequency and duration decisions based on first-party data integrated across all Brightcove-powered experiences. Customers of Brightcove's recently launched service 'Ad Monetization' service are currently being onboarded for the new 'Ad Insights' capability.

The firm, which is led by CEO Marc DeBevoise (pictured) , is online at www.brightcove.com .