Cint and PCH in Respondent Access Deal

Automated insight-gathering and sample management platform Cint has partnered with direct-to-consumer portal Publishers Clearing House (PCH), to increase its access to respondents.

PCH, which markets merchandise and magazine subscriptions with sweepstakes and prize-based games, has an online audience of more than 40 million registered users, providing first-party data and information as they register and engage with the company. Last year, the company launched a platform called PCH Consumer Insight, which offers access to its audience for market feedback and intelligence on new products, packaging, pricing and marketing messages.

The new partnership, which was initiated by research tech firm Lucid (prior to its acquisition by Cint), taps into PCH's audience. With the deal, Cint has been able to expand across market verticals, including mobile gaming, and Smriti Sharma, Head of Consumer Insights at PCH, says that her firm's work with Cint has allowed PCH to explore how it could give its community a bigger voice in society through participation in surveys.

Matt Hynes, EVP Global Supply at Cint, comments: 'Consumers are becoming more comfortable with consenting to share their insights, so long as they trust the organization with whom they share it. Now - as companies that curate communities face these changes - it is important to encourage them to think differently about the value and data within their communities.'

Web sites: www.cint.com and www.pch.com .