Mobiquity Launches ElecAlytics for Political Campaigns

US programmatic ad tech and footfall insights provider Mobiquity Technologies has launched a suite of analytics tools called ElecAlytics, which uses artificial intelligence to help political campaigns make 'more informed decisions'.

Mobiquity provides programmatic ad technologies and mobile data insights on consumer behaviour through its Advangelists and MobiExchange platforms. In May, the company launched its ElecTech AI-powered programmatic platform, which uses first-party data and advanced AI to analyze demographic data, voter preferences and behavior, and deliver targeting and messages within specific voting districts.

Launched on the ElecTech platform, the new ElecAlytics suite uses advanced machine learning algorithms to process a variety of data points, from districting data and voter registration to demographic details. ElecAlytics operates client-side, ensuring data privacy compliance while enabling a localized view of the electoral landscape.

CEO Dean Julia (pictured) comments: 'Our AI-powered engine collects and interprets vast amounts of data, providing a granular view of voter engagement. By using AI to understand voter behavior and target messages effectively, campaigns can increase their chances of success and we believe ElecTech can help political campaigns win elections.'

The company, which has just closed its $3m public offering, is online at: www.mobiquitytechnologies.com .