Pureprofile Deal Adds European Gen Z Respondents

Australian consumer data company Pureprofile has announced an Audience Builder partnership with UK-based fintech company Prograd, further extending its research panel in Europe and offering Gen Z respondents rewards for answering surveys, redeemable in the form of gift cards.

Pureprofile's Audience Builder platform currently hosts panels for nine global partners, with more than two million surveys completed on this platform during the past twelve months. Tim Potter (pictured), Pureprofile's MD UK/EU, says that the partnership with Prograd marks the first Audience Builder partnership in the UK.

Deloitte-backed Prograd focusses on promoting financial literacy for the Gen Z demographic, by enabling them to earn, save, borrow and invest money through partner companies. Prograd users are invited to join the Pureprofile partnership site, Prosurveys, through: www.prosurveys.uk .

Potter adds: 'Amidst the cost-of-living turmoil, Gen Zers are coming to an age where they are taking on financial responsibilities independently for the first time. Pureprofile is delighted to be working with Prograd in this context to understand what is truly important to young decision-makers at this juncture.'

Web sites: www.pureprofile.com and www.prograd.uk .