Boxclever Promotes for New Head of Analytics Role

UK full-service agency Boxclever has promoted Alison Gilbertson to the newly created role of Head of Analytics.

Formed in 2010 by three former Nunwood execs, Boxclever offers services to support customer experience, proposition development and pricing, segmentation, brand strategy and marketing effectiveness. Gilbertson (pictured) joined last year as Analytics Research Director, after three years at supermarket chain Asda in roles including Customer Analytics Manager - and before this she was Customer Insights Manager at Morrison Supermarkets. Earlier in her career she spent nearly eight years at Kantar Millward Brown, latterly as Senior Marketing Science Manager based in Melbourne, Australia, having begun her time with the firm in London.

Commenting on the promotion, founder Sam Gardner said: 'Alison has quickly proven to the business how strong a team player she is. Her empathetic approach and passion has really inspired the entire team and her outstanding contributions across the business have played a significant role in her well-deserved promotion'.

Web site: www.boxcleverconsulting.com .