Firms Link to Launch Ad Targeting for Telcos

Ad tech firm Infomo has partnered with AI-based network traffic analyst Canopus Networks to provide telcos with an in-house platform for ad targeting.

Headquartered in Singapore, Infomo combines telco ID and data with AI-based ad optimization tools, to deliver a replacement for the cookie system. Sydney-based Canopus Networks provides AI-based network traffic analytics software that gives telecommunications service providers visibility into app usage and user experience over their fixed-line and 5G mobile networks.

Through the deal, the companies will provide telcos with capabilities for data capture, analysis, personalization, ad targeting and monetization, within a privacy-compliant environment. Infomo Group CTO Raghavendra Agarwala says the in-house offering will deliver a foundation for the selling of telco data on an impression basis.

Vijay Sivaraman, co-founder and CEO, Canopus Networks, adds: 'Telco infrastructure carries the entire digital activity of the population, making it one of the richest sources of consumer data. Canopus' data extraction platform coupled with Infomo's advertising platform will enable telcos globally to unlock the latent commercial value inherent in their infrastructure'.

Web sites: www.infomo.com and www.canopusnetworks.com .