ESOMAR Launches Task Force to Address Use of AI in MR

Global membership association ESOMAR has launched a task force to address the use of artificial intelligence in the research, insights and analytics sector.

The group, comprising ESOMAR council members, staff and industry experts, will seek to educate, raise awareness, develop ethical guidelines, create thought leadership pieces, and collaborate with individuals and other associations on issues around AI. This includes working with internal teams and other industry associations to create ethnical guidelines and best practices for the responsible and ethical use of AI in MR.

ESOMAR President Ray Poynter (pictured) comments: 'The scale and speed of AI, plus its differing impact on various groups, countries and research methodologies, is too big for any one team to manage. Our AI task force is designed to bring together as many different groups as possible to facilitate shared learning, as well as make significant progress toward much-needed standards and guidelines for the global insights industry'.

The task force is open to anyone, and interested parties can sign up for more information at https://mysl.nl/GUfK .